HP helps NASCAR drive
social media. Hear the roar.
It’s time to build a better enterprise. Together. While most businesses were just
discovering social media, NASCAR® and HP took the lead. Together they created the
NASCAR Fan and Media Engagement Center, which harnesses the power of big data with
HP Autonomy to analyze all kinds of media—millions of tweets and posts, plus print,
television, and video. HP Enterprise Services helped NASCAR connect with millions of fans
and build brands across the whole NASCAR ecosystem—all in real time. So on race day,
everybody wins. Building business by building new connections, it matters. hp.com/nascar
Make it matter.